MARRIED AT FIRST SIGHT UK - #YouDoTheMAFS
For this campaign, I led the creative development and execution of a bold, multi-platform approach to launch Married at First Sight UK. Our idea was simple, tap into the armchair expert culture and invite audiences to “do the MAFS” themselves.
As part of the creative team, I helped concept and deliver a suite of cheeky, reactive lines and visuals that were rolled out across TV, social, out-of-home, and digital channels. The campaign included everything from playful Pre- and Post-TX headlines to dynamic polls, TikTok branded effects, and Reddit conversation placements, all designed to make viewers feel part of the drama.
